Behavioral targeting

Information research & analysis : on people as well

In search of position, Elodie does not just peel job offers. She also crawls social networks for a better understanding of who the decision-makers of the companies are, so that she may avoid mistakes when applying in companies that do not match with her values.

To impose her skills, her know-how and also her creativity, Hélène looks at social networks to ” decrypt the source code of her managers “, and thus to spread her ideas.

To develop their business, Gérard and Jean-Louis decided to understand who the consumers of their cooking are: what they want, what they like, what they think.

All this to tell you that in the summer of 2019, researching and analysing information also means being interested by people. And the Web is a real open book to achieve this. This is the topic of my second newsletter.

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